Malaysia Airlines System Berhad Mas Commerce Essay

Malaysia Airlines System Berhad Mas Commerce Essay Malaysia Airlines System Berhad is founded as Malayan Airways that the government-owner flag carrier of Malaysia. MAS operate flights in Southeast Asia, East Asia, South Asia, Middle East and in the Kangaroo Route between Australia and Europe. Others operation that MAS provide to their customer is MASkargo, MASCharter, and MASswing. Apart from the MAS airline the group also includes aircraft maintenance, repair and overhaul (MRO) and aircraft handling. MAS have two airlines subsidiaries is Firefly, MASKargo and MASwings. The management that make many change in their structure organization to improve the productivity on employees performance and customer satisfaction. Starting in 1997 MAS get unprofitability and the top management and government should take action to solve this problem. And, MAS make a decision to make managing change to increase the profitability and can increase productivity. Most CEOs or managers in the organization consider to be make managing change to their management to improve the performance and productivity either to employees or organizations. Change perspectives describe the fundamentally different event sequences of change involvement, or what can be thought of as motors of change. Managing change is the systematic approach to dealing with the change from perspective of organization or individual. The goal of managing change is to make improvement in the performance of an organization as fast as possible and increased organization effectiveness. Moreover, when make a managing change has a purpose to achieve the goals. The purpose of change is to make organization more productive by finding ways of supporting or developing its competitive advantages. Before make managing change in MAS, the management should have a purpose for the management and employees can achieve what they want to be success. The purpose of MAS is to make airline market has become more competitive with the rapid increase of the low cost carrier (LCC) segment, continued growth of the Middle Eastern full service carriers and revival in the fortunes of Asia full service carriers. The objectives, MAS plan to move they to profitability by 2013, as well as a set of game changers to sustain our performance and create a platform for continued growth for MASs in future. FACTORS FOR CHANGE AND CONTINUITY IN MALAYSIA AIRLINES Starting from 1997, Malaysia Airlines (MAS) sustain financial problem because of unprofitability on the services and at the same time financial government have a big crisis is recession unemployment. The problem that MAS faced lasts until 2011 and the management and government find many ways to changing the management structure to improve profitability. The factors managing change that MAS contribute is:- 1. Corporate Culture On 1 December 2005, MAS a new CEO appointed Idris Jalal, to manage the management, the change that be contributed is to execute changes in operations and corporate culture. Corporate culture is the culture of each organization is unique, shaped by the values and beliefs of those who work there. As it evolves and takes shape, culture works to coordinate and control behavior, action and decision making within organizations. CEO Idris Jalal, launched its Business Turnaround Plan to improve poor yield management and an inefficient route network. With a new plan has implemented to the organization, it will then lead to a change in culture, beliefs or norms. Coincidentally, it will drive to an innovation in the operational structure to meet parallel with the organizational goals. Otherwise, the new CEO was involve setting up of several new business units, and the re-naming of existing functions as well the introduction of new leaders to pursue other career opportunities. With re-naming or re-branding again the product and services in MAS its can get a new image and the impact of the changing is to give a positive affect toward the management and operational structure. Among business plan that be changing in MAS:- a. Network, alliance, strategic planning is the implementation a new division will support the effective of groups network to meet the lively needs and to influence a strategic alliances and partnerships with other airlines. b. Programme Management Office is the organization was driven implementation, alignment and tracking of a key initiatives and activities to be supported the changing business plan and try to maximize the values of organization. The management office plan also can be improved the productivity of employees and increased the organization performance based on the strategy structure that be produce. c. Communication will be renamed strategic planning. The new organization structure proceeds with the departure of several leaders of the MAS team, the good leader is know how to communication with the employees. The effectives communication in organization will be make employees easy to make a changing in organization. 2. Collaboration with AirAsia. Malaysia Airlines (MAS) collaboration with AirAsia on 2011 to solve the problem that they faced and increase the profitability, productivity and performances. The meaning of term collaboration is working together to achieve a goal and objectives. The process where two or more organization work together to realize shared goals to reach an identical objectives. MAS and AirAsia, they will sharing knowledge, learning can be social within organization. CEO AirAsia says the collaboration between this two company airlines is to improve the productivity and performance of two company airlines and the main factors is to help MAS get profitability in business plan. Collaboration part of managing changing for the organization liked MAS that have a problem in the management structure get solve the problem in other ways under a new leader or CEO. CEO AirAsia says, MAS will need to more focus on rebranding exercise as on way for the national turnaround. In term rebranding products and services there are huge opportunities for MAS to invest in brands, especially to getting people to know more about the airlines. This collaboration also can help organization strategic structure with MAS management can implemented the AirAsia strategic structure into the organization. But, when to implement a new strategic structure into MAS, employees should absorb a new culture and values. The organization change in MAS will used a new vision, mission, and objectives to increase the productivity based on achievement they make it. Working together will benefits all of employees, improves individual cost structures and could lead to greater efficiencies. 3. Continuous Operational Improvement Continuous operational improvement is the process which changing to be continuity to make sure the organization can achieve the goals and objectives. The preferred premium carrier in the region should be lined with the organization vision, it will be making substantial changes to MAS operations to excel on three key dimensions, there are, commercial effectiveness, flight operations and cost management. MAS goals is to achieve the highest customer satisfaction while improving their revenues and operating as efficiently as possible. The improvement that MAS make is flight operations, where they are getting brand new aircraft and ground equipment that will provide a strong in this area. CONCLUSION AND RECOMMENDATION As conclusion, to sustain the improvement changing that be done in MAS, it must have a good strategic structure. Corporate culture is most important in doing changing in organization, because it can include how people in a company are likely to act in given situations both inside or outside the organization. The corporate culture has been implement in MAS is re-naming or re-branding the image of MAS; networkings, alliance, strategic planning; programme management office and communication will be renamed strategic planning. It is influence service quality and the way in which people are treated, whether customers or clients. In make the changes, MAS collaboration with AirAsia for strengthen the position in airlines areas. The collaboration with AirAsia, to expose MAS try moved forward to changing they position and the AirAsia try to help them to make changing in terms of sharing knowledge, learning a new structure, rebranding, absorb new structure and values. MAS try to continuous ope rational improvement and to do extremely well on three key dimensions, there are commercial effectiveness, flight operations and cost management. Managing change in MAS to help them to increase the productivity and performance for can achieve goals of organization. RECOMMENDATION Managing organizational change will be more successful if the organizations apply the continuous improvement. Many factor continuity and change the organization can apply in MAS. Apart from the factor can be recommended to Malaysia Airlines for continuous they can use an analytical framework. The purpose is to provide a base for conceptualized the relationships between the numerous constituents of change management. In an analytical framework, MAS will make much change in the organization, so they should maintaining change that they make it. Maintaining change is the last step in an analytical framework; MAS consider the necessary and sufficient requirements for ongoing change, exploring the process of measuring and evaluating change and examining issues of sustaining change.

Its Time to Regulate and Reform Euthanasia and Assisted Suicide :: Euthanasia Physician Assisted Suicide

It's Time to Regulate and Reform Euthanasia One of the landmark cases that involve euthanasia is that of Karen Ann Quinlan. Quinlan, a twenty-one year old New Jersey resident, overdosed on pills and alcohol in 1975. She was rushed to the hospital where her physical condition gradually deteriorated to a vegetative state. The doctors determined she had no chance of recovery. Before the coma Karen said that if anything ever happened that would leave her physically and mentally incompetent, without any chance of recovery, she would not want to be kept alive by "extraordinary medical procedures," notes Derek Humphry. Karen's parents sought religious counsel from their priest. They were told that the Catholic religion allows the removal of extraordinary care if the patient was in a terminal condition. Karen's parents requested she be removed from the respirator. The hospital denied their request. The Quinlans then directed their request to the court. The superior court denied their request. They took their request to the New Jersey Supreme court where the decision was reversed. Karen was removed from the respirator. To everyone's surprise, Karen began breathing on her own and lived another ten years (Humphry 107). The Quinlan case brought to the forefront patients' desire to die a proud, quiet death. It also brought to the forefront the complications caused by the advancement of medical technology ("Euthanasia"27). Euthanasia has been practiced in Eastern and Western culture since the beginning of civilization. The capability of medical technology to extend life (as demonstrated by the Quinlan case) has made the issue of euthanasia more complicated. Individuals should be allowed to "die with dignity" in the event of terminal illness if he or she wants it. Terminating a patient's life is much more merciful than allowing him or her to die a slow painful death from illness. Those who oppose legalizing euthanasia and assisted suicide say that this could lead to involuntary killing of the aged and infirm. I agree that there may be danger of abuse and that the vulnerable need to be protected; therefore, I support passing legislation that monitors and regulates physician assisted suicide. The demand for legislation in support of legalized euthanasia for the terminally ill has been an issue since the beginning of the century.

Lay’s Product & Promotion Policy

Lay’s, known as Walkers in the UK and Ireland, is the brand name for a number of crisps varieties as well as the name of the company that founded the chip brand in 1932. Over 90% of the population is familiar with the brand-name and with more than 50% of the market shares, we can definitely call them the market leader. It’s for this company that we will briefly clarify the product- and promotion policy. Product: Lay’s The brand name For the brand’s name Lay’s uses a combination of group-brand and a individual brand. It’s a group-brand because PepsiCo doesn’t use its own name to sell the products, but they use the brand Lay’s to distribute them. Further more, Lay’s makes use of individual brands for the different flavours like there are: Lay’s Light, Lay’s Oven and Lay’s Sticks. Even though all the products belong to Lay’s, they sell them according to their different characteristics by a different name. By making use of market segmentation, Lay’s creates the possibility to expand its assortment and itself. In this way each product will receive its own identity. Assortment strategies Line stretching Lay’s often expands their assortment by adding new flavours and new sub-groups. For example: Lay’s developed Lay’s Light and Lay’s Oven. With these groups they tried to penetrate a new group of consumers who worry about the percentage of fat that crisps contain. Lay’s Light contains 33% less fat and in the sub-group Lay’s Oven, the crisps contain 70% less fat. Line filling Lay’s completes their assortment of existing products by adding new varieties to the different groups. Since 2011, for example, they have a product variant called â€Å"Black Pepper & Sea Salt†. In this way they obtain a more complete assortment and can they satisfy more consumers. Promotion: Lay’s Promotional campaign Lay’s as a market leader doesn’t have strong competition because they have a strong promotional campaign. The company also makes different price actions for the introduction of new products. Subsequently the price is lowered to capture the market. The consumer pays less for the same product and receives a sort of reduction. This is one of the sales promotions techniques Lay’s uses. The sales are stimulated at short term by temporal improvement of the price-value ratio. Sometimes Lay’s offers sampling and free crisps. Lay’s also organises cash-refund actions where you get your money back by sending back the barcode of your package of Crisps. The main advantages are the low cost, the consumers information is saved in database and the involvement of the retailer is not necessary . This may lead to a horizontal effect or market expansion. At first place, Lay’s wants the customer to meet and try its product. When the customer is satisfied and buys the product again, we call it a repeat. Sometimes Lay’s also has a special offer where you get a 3rd bag for free. They realise this by offering special promos to customers. This also is a kind of sales promotions where they offer a bigger quantity of goods for the same price. This results in an advantage in goods. Within these promotions, we can speak of a vertical effect or market effect. One will try to create more market share by creating a higher brand loyalty, user intensity and revenues. Moreover the consumers will be blocked to other brands of crisps. Possible risks are that the consumer will store their products and it won’t lead to extra consumption. Lay’s also organises saving campaigns. They have a savings campaign called Lay’s Chip Trips. The point of this campaign is that consumers find a code on the bag of Lay’s. They can go to the site of the company and enter this code. People can save points online this way, and when they have saved enough, they can exchange there points in all kind of prices like free entrance to a theme park and free stay at a hotel. Lay’s will try to stimulate the revenues on the shorter term and bind the consumers to the brand this way. The company also organises contests. In many countries like the Netherlands, Lay’s has started a competition where people can make new flavours and present them to Lay’s. flavours are chosen by Lay’s and the consumer has to decide by voting which flavour is the best. Every consumer that votes, has the chance to win a Mini. This campaign was a great success. The finale flavours were sold 6 million times. In the Netherlands, ‘Patatje Joppie’ was the eventual winner and has appeared in the shops last February. These promotions can lead to higher revenues because one creates more users. These users can be people who buy the product for the first time or people who buy the products of the competitor.

March on Washington and Selma Compare and Contrasts

The 20th Century had many important events during those 100 years. Great progress was made during that time for the Civil Rights of all Americans. The two marches demonstrations involving large groups of people: a March on Washington D.C. and a March from Selma to Montgomery Alabama to gain color equality in the south. There are differences and similarities to consider. In many ways, the March on Washington was one of the most important parts of the civil rights movement. The focus of this march was to gain equality for Blacks in the South. Over 200,000 Blacks and Whites showed up to support those efforts. The Selma to Montgomery March is famous for effecting change in the rights of colored voters. The March on†¦show more content†¦The Selma to Montgomery March influenced Lyndon B. Johnson to pass the Voting Rights Act to gain the voting equality in the South. The Civil Rights Act was an act that influenced strongly by the March on Washington. The Civil Rights Act was signed by Lyndon B. Johnson right after John F. Kennedy died in Dallas, TX. The Civil Rights Act was signed on July 2, 1964 and was intended to end segregation that was in the South like in stores, barber shops, restaurants, and other places that were segregated. The Civil Rights Act was later expanded to bring disabled Americans, the elderly and women in collegiate athletics under its umbrella. The Act was an inspiration for two other Acts: the Voting Rights Act and the Fair Housing Act of 1965. A group most supportive of the acts was the NAACP, the National Association for the Advancement of Colored People. The NAACP was an important part of the civil rights movement during the late 1950s and the early 1960s. The NAACP was founded in 1909 and fought for colored equality everywhere in America. NAACP supported a lot of rights marches like the March on Washington in the 50s and 60s. In the 1970s, the NAACP decided to enlarge its reach of desegregation from United States to the entire world. The NAACP had helped the March on Washington and the Selma to Montgomery March to influence many great outcomes of the marches. The Voting RightsShow MoreRelatedPaper2223 Words   |  9 PagesChapter 25 Ch 25 Review Questions Q1. What was the significance of the 1963 March on Washington? 250,000 black and white Americans converged on the nation’s capital for the March on Washington, often considered the high point of the nonviolent civil rights movement. Organized by a coalition of civil rights, labor, and church organizations led by Phillip Randolph, the black unionist who had threatened a similar march, it was the largest public demonstration in the nation’s history at that timeRead MoreMartin Luther King : The Civil Rights Movement1900 Words   |  8 Pagespoint in the debate on assessing the significance of Martin Luther King would be his speeches. King had a way with words and his words were a strong turning point in the minds of the people of America. A major influence was the speech King gave in Washington on August the 28th, 1963. This public speech was named ‘I Have a Dream’, it calls for social, economic and racial equality for everyone living in the United States Of America. This speech was so important in the movement partly be cause it reachedRead MoreLangston Hughes Research Paper25309 Words   |  102 Pageshe had waited for Jesus and he hadnt come. He felt unworthy of love. Not only had he been abandoned by his parents, but Jesus had not transformed his soul and saved him from sin. Many years later he wrote a poem, Genius Child. In the poem, he compares a child to an eagle that cannot be tamed, with a soul that runs wild. Soon, Langstons mother sent for him to come to Lincoln, Illinois, where he enrolled in eighth grade. Classmates elected him class poet, so he wrote a poem for their graduation