Richard Cory By Edwin Robinson - 943 Words

Richard Cory Poetry can take many forms and shapes based on the authors personal experiences. These different styles can also be interpreted in many different ways based on the reader’s view of the poem. This possible change in views can give the poem many different meanings to each individual person. â€Å"Richard Cory† by Edwin Robinson, Edwin imbeds many of his past and personal experiences into the poem while still leaving the poem up to other peoples imagination and analysis’s. The best place to start this analysis of â€Å"Richard Cory† is how the author’s personal experiences shaped the poem. Robinson was a â€Å"third son of a wealthy New England merchant, a man who had little use for the fine arts. He was, however, encouraged in his poetic pursuits by a neighbor and wrote copiously, experimenting with verse translations from Greek and Latin poets† (â€Å"Edwin Arlington Robinson†). Robinson was exposed to poetry in his early c hildhood that gave him a strong foothold for his later career. Robinson was an ordinary child from a wealthy class family that was educated and well taken care of the majority of his life. During his later teenage years Robinson took ill and his father gave him the best medical treatment in the United States at the time near Harvard which Edwin happened to get accepted to while already in the area, â€Å"In 1891 Edward Robinson provided the funds to send his son to Harvard partly because the aspiring writer required medical treatment that could best be performed inShow MoreRelatedRichard Cory By Edwin Arlington Robinson982 Words   |  4 PagesRichard Cory by Edwin Arlington Robinson â€Å"Richard Cory† written by Edwin Robinson is a dramatic poem about a man whose outward appearance ultimately kills him. Throughout this poem, Edwin wants us to ask ourselves, do high-end clothes and items make us happy? Should we judge people based on their outward appearance? Are rich people always happy with their lives? After reading this poem, I realized that the answers to those questions are no. Materialistic things don t make us happy. We shouldn’tRead MoreRichard Cory By Edwin Arlington Robinson908 Words   |  4 PagesThe poem â€Å" Richard Cory â€Å" is a narrative poem written by Edwin Arlington Robinson . It was published in 1897. One of Mr.Robinson most popular anthologized poems,The poem begins by introducing us to Richard Cory. He s a total gentleman he s good looking, slim, and admired by all of the people of the nearby town. The poem then keeps on describing Mr. Cory. He s modestly dressed and friendly, he practically glitters when he walks do wn the street, and naturally everyone is excited to see him. AlsoRead MoreRichard Cory, By Edwin Arlington Robinson916 Words   |  4 Pagesâ€Å"Richard Cory†, by Edwin Arlington Robinson is a short remarkable poem, narrating a man whose outward appearance belies his inner turmoil. A fine man that had everything a person could ask for, ended up surprisingly killing himself. The author intends to display that appearances are deceiving and that money can’t buy anybody true happiness. The poem begins in the setting known as Downtown. Downtown is where the author first introduces Richard Cory. â€Å"We the people on the pavement look at him†. UsingRead MoreRichard Cory, By Edwin Arlington Robinson964 Words   |  4 PagesComposition II 3 February 2017 â€Å"Richard Cory† In Edwin Arlington Robinson’s â€Å"Richard Cory,† townsfolks perpetually view a man as being too wealthy and well-educated to befriend whenever he goes downtown. Throughout the poem it gives a distinctive outlook of what being on the outside looking in feels like. As an uncommon, pretentious viewed rich man tries to overcome the feelings of being excluded from the community, the rich man then deigns with suicide. In â€Å"Richard Cory,† the speaker interpret thatRead MoreDiction In Richard Cory, By Edwin Arlington Robinson771 Words   |  4 PagesRichard Cory is a narrative poem written by Edwin Arlington Robinson. It was first published in 1897, as part of The Children of the Night, having been completed in July of that year; and it remains one of Robinsons most popular and anthologized poems. The poem describes a person who is wealthy, well educated, mannerly, and admired by the people in his town. Despite all this, he fatally shoots himself in the head. Edwin Arlington Robinson (December 22, 1869 – April 6, 1935) was an American poetRead More Richard Cory, by Edwin Arlington Robinson Essay579 Words   |  3 Pagesthe poem Richard Cory by Edwin Arlington Robinson, the author tries to communicate several things. Robinsons poem is about a rich man that commits suicide, and the thoughts of the people in town that watch him in his everyday life. In Richard Cory, Robinson is com municating that outward appearances are not always what they seem, an that money does not always make a person happy nbsp;nbsp;nbsp;nbsp;nbsp;Through the poem, Robinson never hints to any relationships that Richard Cory may have hadRead More Richard Cory, by Edwin Arlington Robinson Essay670 Words   |  3 Pages The narrator in â€Å"Richard Cory† by Edwin Arlington Robinson is a low class working citizen telling the reader, in detail, about a distinguished gentleman named Richard Cory who eventually â€Å"put a bullet through his head.† Almost everyone, including the narrator, would stare at him with awe every time they saw him. He was â€Å"imperially slim†(4), always charismatic and well-dressed. He was extremely courteous and polite. He would please everyone’s heart with a simple â€Å"Good Morning.† Then the narratorRead More Analysis of Richard Cory by Edwin Arlington Robinson Essay791 Words   |  4 PagesIn â€Å"Richard Cory†, Edwin Arlington Robinson uses irony, simplicity, and perfect rhyme to depict the theme of the poem. The rhyme in â€Å" Richard Cory† is almost song-like, and it continues throughout the whole poem. The theme of the poem is that appearances are deceiving. The poem is about a man who everyone thinks is a â€Å"gentleman from sole to crown†, who then commits suicide. Irony is used in the poem very skillfully to show that appearances may be deceiving. When reading the poem, you get caught upRead MoreDeception of Appearances in Richard Cory by Edwin Arlington Robinson503 Words   |  3 Pages In Richard Cory, Edwin Arlington Robinson explores the deception of appearances. Richard Cory was a wealthy man, admired and envied by those who consider themselves less fortunate than he. Seemingly, Richard Cory was the model of success, dignity, and wealth. A standard to which every man was measured. However, Richard Cory didnt have everything; the desire to live. Through Richard Cory, Robinson illustrates how appearances can be deceiving and how depression and despairRead MoreAnalysis Of Edwin Robinson s Poem, Richard Cory956 Words   |  4 Pagesis evident in Edwin Robinson’s poem, â€Å"Richard Cory.† Due to the author’s use of literary devices and details in this piece of literature, he portrays Richard Cory as a successful man. By the end of the poem, he becomes depressed and commits suicide. This expresses the idea that looks, money, and intelligence might seem to create happiness, but these things do not always allow individuals to enjoy life. Initially, Robinson uses literary elements and descriptions to portray Richard Cory as a perfect

Who Is Responsible for Duncans Death - 984 Words

We certainly know that the direct responsible for Duncan s death is Macbeth. However this does not necessarily mean he is to blame, for his violent death is obviously the consequence of certain influences that forced Macbeth to perform his fatal deed. Furthermore, to unearth the truth about who is really the guilty for Duncan s murder we must explore the influences the different characters have on Macbeth s impulses and the overall scenario of the slaying. br brFirstly, we shall consider Lady Macbeth and Macbeth as they are the two who planned and performed the murder. Although after the witches told Macbeth that he was to be king and he was burning in desire to be so he, on first instance, decided that if fate had determined that†¦show more content†¦br brFinally, one last culpable for Duncan s death is Duncan himself. His own blind trust in the members of his court even though one of them had all ready betrayed him is what doomed him. Ironically when Duncan refers to the original Thane of Cawdor after he was told of his execution: There s no art / To find the mind s construction in the face: / He was a gentleman on whom I built / An absolute trust, he is unconsciously referring to other Thane of Cawdor as well, this is, Macbeth, as if this was what he would have said after his own murder. The crucial mistake Duncan made was to trust the same person twice, the Thane of Cawdor. This fault was fatal as it proved to be later on. br brIn conclusion we can say that the witches are the main individuals to blame for the regicide as they started the series of events that eventually lead to the death of King Duncan by hand of Macbeth, induced by her wife who was blinded by her thirst for power. In addition Duncan is also responsible for his own decease for he wasn t able to learn from his previous error of trusting the Thane of Cawdor who finds the avengement of his death when Macbeth takes the life of his executioner byShow MoreRelatedEssay on Who Is Responsible For Duncans Death?961 Words   |  4 Pages We certainly know that the direct responsible for Duncan’s death is Macbeth. However this does not necessarily mean he is to blame, for his violent death is obviously the consequence of certain influences that forced Macbeth to perform his fatal deed. Furthermore, to unearth the truth about who is really the guilty for Duncan’s murder we must explore the influences the different characters have on M acbeth’s impulses and the overall scenario of the slaying. Firstly, we shall consider Lady MacbethRead MoreMacbeth Headlines868 Words   |  4 Pagescastle of Macbeth, Thane of Cawdor, the King was stabbed to death in his bed. The body was discovered by Lord Macduff, who had visited his bedside late at night. Macbeth believed that the King’s royal guards were responsible for the murder, and witnesses claim that Macbeth had killed the two guards in a fit of anger before hearing them out. The King’s sons, Malcolm and Donalbain, have fled, raising suspicions of them being the ones who have done the deed. Because of this, a new king is to be appointedRead MoreLady Macbeth Ambition Essay1029 Words   |  5 Pagesprime example on how women influence men. Everyone is influenced by other people, including leaders or authority, to make the wrong decisions at some point in their lives. In the play Macbeth, Lady Macbeth is responsible for the start of the evil doings of Macbeth. Lady Macbeth is responsible for this by using his love for her to persuade him into killing King Duncan. Because Macbeth loved and trusted his wife, he was vulnerable to her opinions and suggestions. Macbeth would never have done any ofRead MoreEssay on Lady Macbeth by William Shakespeare770 Words   |  4 PagesMacbeth. But who or what is responsible for the tragic downfall of Macbeth? I believe Macbeths is partly responsible for the tragic events that take place, including the murder of Kin g Duncan, Banquo, Lady Macduff and her children. However, Macbeth was influenced by the supernatural witches and by the strict pressure of his wife, Lady Macbeth. The themes of Fate, Ambition, Greed and Manhood are expressed in Macbeths action and his tragic downfall. Firstly, Macbeth is partly responsible for the tragedyRead MoreMacbeth1700 Words   |  7 Pagescharacters who are given opportunities to express their loyalty, however it is the different ways in which these characters choose to be loyal or disloyal that shape the play as a whole. It is the character’s loyalty and/or disloyalty that construct the course of the play. The theme of loyalty interrelates the over arching themes of guilt and masculinity throughout the play. Throughout Duncan’s reign he remains a loyal king especially to those who he believes are devoted to him. King Duncan’s firstRead MoreWho Is Most Responsible for Macbeths Downfall?1041 Words   |  5 Pagesoutside force that â€Å"propels† Macbeth. Out of the three characters who lead to Macbeth’s downfall, Lady Macbeth gives the greatest momentum that drives Macbeth into furies of inconceivable acts against human nature. At the beginning of the novel and before the killing rampages, Macbeth is a noble and selfless leader who leads his troops to victory against the invading Irish and Norwegian armies. He gains Scottish King Duncan’s recognition, and goes on to be crowned Thane of Cawdor. OriginallyRead MoreMorality in Macbeth961 Words   |  4 PagesShakespeare presents characters that take moral actions and immoral actions. Those who take moral actions are rewarded for them while those who take immoral actions are punished. In the play, Duncan and Macbeth are rewarded for their notable actions. Macbeth and Lady Macbeth have strong ambitions that they achieve through immoral actions. Ultimately, after a tragic downfall, justice is served through punishing all responsible for immoral actions. King Duncan was an honest king favored by many. His generosityRead More Macbeth and the Witches Essay1011 Words   |  5 Pages Macbeth: The Witches’ Responsibility for Macbeth’s Actions The three witches that are introduced at the beginning of the play are responsible for the introduction of the ideas that caused Duncan’s death and Macbeth’s destruction but not for Macbeth’s actions themselves. They recount to Macbeth three prophecies; that Macbeth will be: 1) Thane of Cawdor, 2) Thane of Glamis, and 3) King. Macbeth welcomes the ideas spawned from the witches’ prophecies, which is what triggered the spiral of events inRead MoreLady Macbeth By William Shakespeare1075 Words   |  5 PagesLady Macbeth feels no remorse for the deaths they are responsible for but as the play progresses, Lady Macbeth starts to feel remorse for her and her husband’s actions. Although Lady Macbeth and Macbeth hope the night will conceal their sins, instead it illuminates their actions and worsens their guilt. Their actions can never fully hide since they disrupt the natural order of the world and cause chaos. Lady Macbeth and Macbeth call on the night before Duncan’s and Banquo’s murders and hope that itsRead MoreMacbeth Essay on Evil1092 Words   |  5 PagesScotland. But although Macbeth was the one that was directly involved in every murder, there are other influences that have an impact on his pursue for the crown of Scotland and could be responsible for the evil done in the play. When Lady Macbeth first hears about the prophecy of the witches, she immediately plans Duncan’s murder because of her ambition for her husband to become king. The weird sisters, also known as the three witches, initiates the murders because they prompt Macbeth to murder Duncan

Organizational Development Public Administration

Question: Discuss about the Organizational Development for Public Administration. Answer: Introduction Doc System Billing Insurance Inc Company deals with the paperwork in terms of insurance processing. The company is situated in United States and is totally based on small clinics. The company contract with several people: General physician, Cardiologist, Physical therapist. These contracts possess billing through the network related to maze. The payment values are charged with respect to the contract provided (Bryson, 2012). Explanation of problems existing in Doc Systems Billing Inc. for development of the organization The first problem in this case study is concerned with the processing time as the Clients are eager to get their payments as quickly as possible. The case study is concerned with the issue of redesigning a call center. The first problem mentioned in this case study is the processing time of the payments. The clients are always in hurry to get their payments as soon as possible (Cassidy, 2016). For this reason the clients requests the authority for clearing their payments. This time requirement is causing loss of clients which is harming the financial condition of the organization. Appropriate Plan for the individual and group interventions In the plans designed for the individual and group interventions there are many issues which can disrupt the conventional way of working. The plan is as follows: At the first stage, the processing time of the system is a bit longer so there should be time improving system for betterment (Friend Jessop, 2013). Secondly, regarding the success criteria each people is very much critical so there must be included some metric of any system as an example (Maslach et al. 2012). Third step should be, dividing the work reduce time so this issue should be concerned. The fourth step should be, there must be some pending cases in the new plan of resolving the problem (Benn et al. 2014). The highest priority of clients should get the chance first and individual people should get the chance to get the training. Observation about Jim and situation Doc System Billing Inc deals with the insurance paperwork for the small sized health care clinics. The company charges a flat level fee about different bills and percentages according to the contract (Benn et al. 2014). There are two core structures: old and new one. The old structures have Jim in connection with Alex and Dana and the Sic team is connected to MIS team and Alex and Dana as well. The problems are: time management is poor, lower speed of work structure, escalation of some cases. Possible solutions for Doc Systems Billing Inc. The possible solutions to solve the problems at Doc System are as follows: The time reducing scheme should be implemented For acquiring high speed there may be friendly and quick service Escalations should be specified More people should be employed Conclusion The above discussion provides detailed information about the problems of the Doc System Billing Insurance Inc Company and most importantly the company needs a proper plan rather than the group interventions. There must be some beneficial options added to the policies of the organization to attract their customers. If these implementations are done in the organization then the development perspective of the organization would be established in well manner. References Benn, S., Dunphy, D., Griffiths, A. (2014).Organizational change for corporate sustainability. Routledge. Bryson, J. M. (2012). Strategic Planning and.The SAGE Handbook of Public Administration, 50. Cassidy, A. (2016).A practical guide to information systems strategic planning. CRC press. Friend, J., Jessop, N. (2013).Local Government and Strategic Choice (Routledge Revivals): An Operational Research Approach to the Processes of Public Planning. Routledge. Maslach, C., Leiter, M. P., Jackson, S. E. (2012). Making a significant difference with burnout interventions: Researcher and practitioner collaboration.Journal of Organizational Behavior,33(2), 296-300.

PepsiCo and Coca-Colas Essay Example

PepsiCo and Coca-Colas Paper The purpose of this report is to analyze and learn from PepsiCo and Coca-Colas entry into the Indian market. It involves many international marketing aspects, including the impacts of Indias political environment on both companies success causing them to enter at different times result in different effects, to respond in many ways to the enormity of India, discuss their glocalization strategies and Coca-Colas mistakes in India. Political environment in India For the government of India fulfilled some austere trade policies, rules and regulations before the year 1990, PepsiCo and Coca-Colas entry into the Indian market was its political environment as a result of major obstacle. Indian government was only interested in the high-tech sectors for foreign investment. It was almost entirely prohibited to invest customer goods sectors. That was Principle of Indigenous Availability, which policy banning imports being sold in India. Due to this political environment, Coca-Cola had withdrawn from the Indian market in 1977. We will write a custom essay sample on PepsiCo and Coca-Colas specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on PepsiCo and Coca-Colas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on PepsiCo and Coca-Colas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The new government of India was founded in June 1991. In order to expand liberalization of the Indian economy, new government introduced some new industrial policies, such as bureaucracy and regulation to foreign direct investment. These policies intended to dismantle complicated trade rules and regulations, foreign investment increased dramatically, beneficiary industries included processed foods, software, engineering plastics, electronic equipment, power generation and petroleum generation. Pepsi and Coca-Cola were required many India laws, for example, foreign businesses were prohibited use of foreign brand names on products selling within the Indian market. Therefore, Pepsi became Lehar Pepsi, Coco-Cola became Coca-Cola India. Also, designed as obstacles to impede foreign business, for example, sales of soft drink concentrate to local bottlers could not exceed 25 per cent of total sales for the new venture. Because of the lack of consistency in the legal environment, Coco-Cola agreed to sell off 49% of its stocks to Indian investors as a condition of entering in order to buy out Indian bottlers in 2002. It was most controversial agreement. Because of this time limit had been extended once already, Coca-Cola asked for a second extension that would delay it until 2007 was refused. Coco-Cola though by the Foreign Investment Promotion Board wanted to block the votes of the Indian shareholders who would control 49% of Coca-Cola. But all previous lobbying became useless. The government of India lacked solid institutions leading to corruption. In contrast to Coca-Cola, Pepsi had entered India in a different year under a different set of rules. The above of these effects could not be anticipated prior to Indian market entry. The political environment was inconsistent with some policies and laws. Indias emerging market is a lacking of harmony. It mixed with discordant tones. The interest clashed with Indian government. These interests often were conflict with some political issues. These policies were often related to economic, environment and social problems. Resolving these problems was in the interests of whom including a large number of consumers, environmentalists and lobbies. Accordingly, foreign companies wanted to enter Indian market successfully that usually required carefully. It must be consider all the stringent rules and local policies, for instance equity stakes under the new rules from 40 per cent to 51 per cent. Local have a free media and democratic political system. These will be beneficial to support or protest behavior for many long-established international companies. For Coco-Cola, it could only agree to start new bottling plants instead of buying out Parle, and thus had to agree to sell 49% of equity. Pepsi was not held to a disinvestment rule because it had opted to set up several bottling units. Timing of entry into the Indian market Earlier market entry PepsiCo lodged a joint venture application to enter India in July 1986. It had selected two local partners, Voltas and Punjab Agro. This application was approved under the name Pepsi Foods Ltd by the government of Rajiv Gandhi September 1988. In 1986, following Coca-Colas departure, Parle became the market leader in India. The local main competitors were only Parle and Pure. In addition to the demand for carbonated drink in Indian was very low, in 1989, the average Indian was buying only three bottles a year. Advantages Due to lacking of Indias competitiveness in soft drinks industry, PepsiCos entry would enhance competitive advantage and promote the development of soft drinks in Indian market. It could be helpful to find more opportunities for PepsiCo. Many opportunities for the Indian market contributed to the development of enterprise. Pepsi had learnt from the experiences of Coca-Cola. Pepsi seized the Indian market as soon as possible. Through the adoption of measures, the use of joint venture with local groups to lobby the Indian government. Thus PepsiCo would be easier to build up their reputation and loyalty to associate with establishing priorities. In possession of good honor and admire, the degree of brand popularity was greater of the other competitors. The continuous development of PepsiCo was able to gain a foothold in the market before Coco-Cola entered the market. Pepsi gained 26% market share by 1993. Disadvantages The development of PepsiCo became more slowly due to infrastructure was not enough imperfections in early India. The crumbling infrastructure also improved the investment risks and costs at that time. The cost of exploration greatly increased influenced by Indias political environment. For example, Pepsi was forced to change their name to Lehar Pepsi. Also, Indian government limited their drink sales to less than 25% of total sales. This policy would help PepsiCo to struggle to fight off local competitions. Later marketing entry Coca-Cola Corporation had been present in the Indian market from 1958 until its withdrawal in 1977. Due to the government of India require Coca-Cola hand over its secret formula for the syrup so that it chose to leave India rather than cut its equity stake to 40 per cent. At that time there were many opportunities for the Indian market. The Coca-Cola inevitably became the market leader. But Coca-Cola was only a distant memory to most Indians. In spite of that Coca-Cola succeeded creating a 100%-owned soft drinks company (Coca-Cola India) in 1993 and then ultimately aligning with the Indian market leader (Parle) in June 1993. Advantages At this time the Indian market has already a relatively sound infrastructure so that Coca-Colas investment risk reduced. In July 1993, Coca-Cola was able to buy 4 bottling plants from industry leader Parle. Coca-Cola also bought Parles leading brands including Thums UP, Limca, Citra, Gold Spot and Mazza. Later Coca-Cola again set up 2 new ventures with Parle to bottle and market products. By 2002, Coca-Cola owned 30 bottling plants, 10 franchisees and held a 56 per cent market share of the national soft drink market in India. The Coca-Cola once again was market leader. Disadvantages The capacity of the soft drink market in India was becoming smaller increasingly. Coca-Cola the twice to return to the Indian market in 1993, but faced Indian beverage market is old rival PepsiCo. In May 1990, the government of India has also been turned down Coca-Cola just as Pepsi was approved. Hence, Coca-Cola had difficultly to establish market share with PepsiCo there. Obstruction by the policy, Coca-Cola was not allowed to buy back 49% of equity. So it did not relate very well to the government of India. Furthermore, Coca-Cola had reported losses in India since its return there in 1993. Responses to the sheer scale of operations in India Pepsi and coca-cola responded in many ways to the enormity of India in terms of population and geography. The following is about the sheer scale of operations ways. Product policies In order to cater to Indian consumer tastes, PepsiCo and Coca-Cola launched different products. Entering with products closed to those already available in India, such as colas, fruit drinks and carbonated waters. They used a variety of tastes and created multi-brand strategy. In order to encourage growth in demand for bottled beverages in the Indian market, introducing new products such as bottled ware (Coca-Colas brand is Kinley and Pepsi Foods brand is Aquafina). They launched their own brand in a new category, such as clear lime category (Coke-Sprite, Pepsi-7UP). Coco-Cola merged with Parle and two new ventures set up to bottling plants and both companies products. Promotional activities Both PepsiCo and Coca-Cola used advertising and promotional strategy in India. During the cultural festival of Navrartri, PepsiCo sponsored Navrartri celebration in annual. Some promotion ways, every refill of a case of Pepsi gave away one kilo of Basmati rice or a packet of Kit-Kat and Polos candy free. Coco-Cola offered free passes, coke giveaways as well as vacations to Goa. They used seasonal sales promotions and the success of their seasonal advertising campaigns through researching marketing in different campaigns and areas of India. The successful promotions included Pepsis sponsorship of cricket and football from the world cup. Coca-Colas lifestyle advertising as a method of building brand loyalty among its target market: India A appealed to young urbanites; India B appealed to rural areas. Coca-Cola used of local characteristics and to introduce new Mini size to launch the affordability plank campaign. Pricing policies Coco-cola reduced prices by 15%-25% to encourage consumption to try to compete with Pepsi and gain market share in 2003. Through the introduction of a mini size by Coca-Cola increased total volume of sales. Pepsi was forced to match these price reductions. It introduced returnable glass bottles for customers to recoup costs. Pepsi started out with an aggressive pricing policy to try to get immediate market share from Indian competitors Distribution arrangements The demand grew with the increase of the value of regions and customers, along with new products were added. Both Coca-Cola and PepsiCo were able to gain market share. Coca-Colas production plants and bottling centers placed in large cities all around India, such as Delhi, Mumbai, Ahmedabad and Surat. PepsiCos marketing and distribution were focused in the north and west around the major cities of Delhi and Mumbai. Coca-Cola and Pepsis Glocalization Glocalization refer to globalization and localization. Make use of the product or service global meet consumer in a local market, in order to emphasize that the globalization of product or service is more likely to succeed if they adapted specifically to each locality or culture. PepsiCo and Coca-Cola both companies have successfully implemented glocalization. Pepsis Glocalization PepsiCo lodged a joint venture application to enter India with two local partners, Voltas and Punjab Agro, and forming Pepsi Foods Ltd in 1988. In 1990, Pepsi Food products were promoted under the name Lehar Pepsi to conform with foreign collaboration rules. After that Pepsi launched its Lehar 7UP in the clear lemon category in keeping with local tastes. PepsiCo was also actively integrated into the Indian cultural festival. Navrartri is a traditional festival held in the town of Gujarat which lasts for nine days. During the cultural festival of Navrartri, PepsiCo used advertising to promote their products. PepsiCos most effective glocalization strategy had been sponsoring world famous Indian sports events, such as cricket and football. Coco-Colas Golcalization By 1993, Coca-Cola formed alliance with the market leader Parle made four major cities (Delhi, Mumbai, Ahmedabad and Surat) in bottling plants and five major leading brands. During the culture festival of Navrartri, Coco-Colas free passes issued to the celebration in each of Thums Up bottles. Also offered special promotions where people could win free vacations to Goa. Coco-Cola also hired several famous Bollywood actors to publicize their products. Those commercials were impressive. Coca-Cola Indias mistakes Coca-Cola entered Indian market at the wrong time. Due to entering at that time, Coca-Cola must agree to abide by all the Foreign Investment Laws and the political environment in India, such as local stringent conditions, foreign collaboration rules, prohibited use of foreign brand names and disinvestment clause and so on. In January 2002, Coco-cola India wanted to expand investment, but the Indian government provides that the company must be the original 100% owned holding company (HCCHPL), of which 49% of equity sold to the local investment within two years as a condition. Since then Coco-Cola had asked for extensions twice, Indian government granted the first extension, but denied the second. Coco-Cola India tried to deny voting rights to its new Indian shareholders. But FIPB denies this again. Coca-Cola India repeatedly required to reduce disinvestment rule requirements in order to allow Indians into the industry, and expectations delist their shares altogether, effectively making their Indian operations wholly owned subsidiaries. Coco-Cola should not have tried to weasel their way out of promises. These mistakes hurt Coca-Colas image and reputation as an International company. Coca-Cola should set the pace for the entire multinational company. Coco-cola should have been more careful to wait patiently when it entered the Indian market and Coca-Cola was a promising. Conclusion In conclusion, PepsiCo and Coca-Cola had succeeded to enter Indian market and to implement glocalization to adapt the local culture. Through to research the market and trends prior to entering the Indian market, they had been fully aware of the history, geography, political, and legal considerations. Some key lessons can use the experience of Coca-Cola and PepsiCo for reference. It is worthy of learning from some companies as it contemplates entry into other big emerging markets. These are many active approaches can take to help ensure success in the foreign market.